MICROSOFT 

Co-Creation Workshop

 

CHALLENGE

During my time at GMR Marketing, I led and facilitated many design workshops to ideate new features or revise existing features with our users in mind. This is a co-creation design session for Microsoft Pulse, a leading platform for online voting, audience engagement, and real-time feedback from audiences of any size, during any event, and on any device and browser.

SOLUTION

The goal of this session was to create a new survey creation platform utilizing our old site's functionality and identify technology feasibility.

 

MY ROLES

+ User Researcher

+ Facilitator of Workshop

+ Note taker and documentor

DELIVERABLES

+ Competitive Analysis

+ Proto-Personas Creation

+ Usability Testing

+ Journey Mapping

+ White boarding

 
 

DISCOVERY

Proto-Personas

Through working with our stakeholders and clients, we were able to identify our users and create proto-personas as guidance for any new feature or iterations we want to create within our app. These are constantly improving based on our analytics and user interviews. 

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Competitive Analysis

Prior to white boarding a new survey feature flow, I looked through competitors' flows and how their survey creation process worked. These showed good insights for the rest of the team to understand how intricate a survey creation process could become. We reviewed 5 different competitors as a team; below are a sample of the screenshots.

 

Surveymonkey

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Surveygizmo

 

TYPEFORM

 

Usability Testing & Journey Mapping

From there, I created paper prototypes to do some lo fi testing with power users that resembled closest to our proto-personas. I lead and facilitated the usability testing, acting as a human computer. We were able to document, video record and learn from their verbal and nonverbal reactions to the different concepts within our survey creation process. Below is a breakdown of the overall journey and user's thoughts/ emotions towards them.

 

GOAL

To identify if new users can successfully go through the process of creating a survey, sending it out and reviewing results. We tested first with paper prototypes with 5 users, then iterated and validated again with a lo-fi prototype. 

 

USER TASKs

1. Create a Survey with two pages and 5 questions.

2. Reorder one of the questions

3. Send survey

4. View results

 
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IDEATION

CO-CREATION WORKSHOP

After reviewing the user proto-personas, results from the first paper prototyping test and reviewing competitor's survey creation flows, we started the co-creation workshop process. The entire team (QAs, PMs, Designers, Developers), stakeholders and product owner were involved. I broke off the session in phases, with individuals sketching their ideas under a limited amount of time in the first phase.

The second phase they were broken off into groups and had a bit more time to sketch out their ideas. We were able to group the similar concepts and reiterate on a third phase of team white boarding. Below are some pictures of the workshop. Please see Microsoft's Feature Evolutions to learn more details!

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To see the result of this Survey platform and other Microsoft Pulse features, see the link below for more details.